4 minutes

Attention bakers: How to exploit the potential in your regional food retail outlets - whether ALDI, Penny or another local supplier you trust.

Attention bakers! In the diverse world of food retailing (LEH), there are untapped opportunities for bakeries to successfully position their products. The key lies in the precise analysis of regional demand, adapting to customer preferences and optimizing production processes. Find out how you can maximize the potential of your baked goods in supermarkets and which strategies help to reduce food waste.

1. which baked goods should we produce to meet supermarket demand?

Bakeries should pay attention to current market demand and trends in the food industry to make production decisions. Since regional preferences and trends vary, the exact demand in each region or among customers should be analyzed to meet the needs of supermarkets. It is also important to consider the geographical location of grocery stores, as this can have a strong influence on demand.

Thanks to powerful tools such as Delicious Data's demand forecasts, bakers can make realistic predictions about future sales figures. These forecasts adapt to everyday life and take external factors into account to enable an optimal composition of the product range. With this efficient measure to increase sales, you have a valuable tool at hand to increase customer satisfaction and profits. 

2. how can we ensure that our baked goods meet the nutritional needs and preferences of food retail customers? 

Various measures can be taken to ensure that baked goods meet the needs and preferences of customers. In addition to high-quality ingredients, suitable production processes and certifications, it is important to offer transparent labeling and actively collect customer feedback in order to be able to adapt the baked goods to constantly changing requirements.
Additional customer segments can be addressed by taking nutritional trends into account during production, such as vegan or gluten-free products.
Another decisive factor is the freshness and availability of products on the self-service shelves of supermarkets. Delicious Data can support you with a software for bakers as a complete solution to ensure the optimal availability and freshness of baked goods in order to ultimately increase the turnover of your bakery.

3. how can we optimize our production processes to reduce the number of returns?‍‍

For bakers supplying food retailers in Germany, it makes sense to reduce the amount of food wasted, especially as this is a strong measure to increase profitability. 

One way to better plan your production volumes is to create targeted sales forecasts and optimize production processes to meet demand. Demand-oriented order planning is the key to success here. Weaker days can be planned accordingly and the sales potential on strong days can be optimally exploited. This allows you to reduce your returns and at the same time increase the sustainability of your bakery enormously.

4. how can we support our supermarket partners in reducing food waste? 

As a bakery supplier, there are several ways you can help reduce food waste and build a more sustainable supply chain. The following four suggestions can help bakeries and food retailers: 

  1. Optimize order quantities: You can work with your customers, supermarkets such as Penny, Aldi, Edeka and Rewe, on order optimization. By providing the supermarket to be supplied with their POS data or some kind of sales history, demand can be better forecasted and future orders can be better planned, ultimately reducing the number of unsold baked goods, while also achieving better product availability and less out-of-stock.
  2. Manage best-before dates (BBD): You should make sure that your products have the correct best before date. It can be helpful to make your customers aware that many products are still edible after the best-before date. 
  3. Donate: You can work with food retailers to donate unsold baked goods to charities or non-profit organizations. The local food banks or food sharing associations are usually happy to help here. This not only reduces food waste, but also supports people in need.
  4. Recycling: You can ensure that packaging and materials are environmentally friendly and can be recycled. This helps to reduce waste and promotes a sustainable supply chain.
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More profit.

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Less Food Waste.

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More time for customers.