CASE STUDY

Individual store optimization thanks to artificial intelligence

The Intelligent Day Planner enables Höflinger Müller Bakery to deliver the freshest goods and fewer returns

To the potential calculator

Less  

Returns

More

Freshness and turnover

100%

Automated task control

Franz Höflinger
Managing Director
"The app is so easy to use that no training is needed and even temps can get to grips with it straight away."
Franz Höflinger
Managing Director
"With the Intelligent Day Planner, we can automate and standardize production processes across all stores from the head office - greatly reducing the workload on our staff."
Franz Höflinger
Managing Director
"This way, the staff always knows when the display won't be able to cover the projected sales, giving them a clear indication of when to put the next tray in the oven."
Franz Höflinger
Managing Director
"With the Intelligent Day Planner, we benefit threefold: staff can follow simple and clear processes, sell-outs and returns are optimized, and customers are happy to see fresh merchandise." 
Marcel Beynio
Operation manager
"We can turn two adjusting screws to achieve even more freshness and less food waste in our stores: First of all, with the baked goods, which are made fresh daily in our bakery and distributed to the 120 stores in the morning hours. But the second lever is also the items that can still be influenced in the store during the course of the day, such as buttered pretzels or sandwiches." 

Franz Höflinger
Managing Director
"With Delicious Data, we are relying on a strong partner to reduce the return rate and improve the freshness level in our branches. Our goal is to offer the freshest pretzels in town with the help of artificial intelligence."

Franz Höflinger
Managing Director
"It is important to us to support the branch staff with reliable systems wherever possible. This enables our staff to take even better care of our customers.

Digital processes and automated production tasks lead to more sales and fewer returns

The cooperation with Höflinger Müller began in 2020 with the introduction of the forecasting system for order optimization and automation. Since then, the deep-learning algorithm has been determining the sales forecasts for all stores on a daily basis in order to deliver quantities to the stores that are exactly in line with demand. To achieve the best possible precision, the forecasts are based on historical data, current offers and location-specific data such as weather forecasts, vacation periods and public holidays. This system convinced Marcel Beynio as the responsible project manager at Höflinger Müller Bakery, but it did not go far enough for him. So, with the help of the industry knowledge of the Höflinger Müller team, another technical solution was developed: the Intelligent Day Planner. This feature is now being used in all 120 Höflinger Müller stores and supports the staff in intraday post-production.

For this purpose, the production tasks are automatically displayed in a scheduled to-do list. This provides store employees with an intuitive tool that supports them on site in presenting the goods freshly in the display at the right time and in the optimum quantity. The daily planner thus replaces static baking plans. Centrally linked to the cash register via a mobile device, it is always in view of the staff. Thanks to the permanent system comparison of article stock and demand forecasts, the store team receives a warning, for example, if the display cannot cover the sales of pretzels in the next 30 minutes. This means that the fresh tray can be put into the oven in good time and the task checked off as completed. Thanks to automated task control, the staff can concentrate on service, while at the same time minimizing returns and optimizing store results at the end of the day.

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Learn from best practice examples how AI and digitalisation contribute to process optimisation, sustainability, food waste reduction and returns optimisation in the food sector.

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Challenge

  • Planning uncertainty for the next hours 
  • Freshness and pressure of goods 
  • Minimize returns 
  • Reduce employee stress
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Solution

  • Reliable forecasts for the production of the next hours 
  • Transparent production tasks 
  • Constant and optimal freshness of the goods during the day
  • Returns are reduced 
  • Relief for the staff 
  • Live analyses enable central control of the stores 
Portrait

Höflinger Müller Bakery

Höflinger Müller GmbH is one of the leading suppliers of artisan baked goods in Bavaria and has over 140 branches in Munich, Upper Bavaria and Lower Bavaria under the Müller, Höflinger and Weinzierl brands. Many of these branches have adjoining cafés with an extensive breakfast and lunch menu. As the son of a long-established Munich bakery family, Franz Höflinger was born with a passion for bread, pretzels and the finest baked goods. In April 2012, the master baker took over the Müller-Brot branch network and rebuilt the company as managing director. His promise: "Finally, the original again" - after all, Müller pretzels are considered the showpiece product of the Bavarian baking trade.

Michael Jais
Mack artisan bakery
Sales manager and founder of the Mack Academy
"When I look back on our collaboration, I can only describe it as a partnership. I am glad that we took the step back then."
Thorsten Garbers
apetito catering
Business Unit Manager & Authorised Signatory
"Delicious Data's forecasts give us planning security. Food waste monitoring and analysis help us to avoid waste and make our actions sustainable."
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More profit.

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Less Food Waste.

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More time for customers.